Ford tries to prove 2012 Focus is more fuel efficient than Hyundai Elantra
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Ford tries to prove 2012 Focus is more fuel efficient than Hyundai Elantra
Hyundai promotes its redesigned 2011 Elantra as a 40-mpg rated subcompact no matter how it's optioned. Meanwhile, Ford can only say, officially, that the 2012 Focus cracks the coveted 40-mpg mark when equipped with the SFE (super fuel economy) package and six-speed automatic transmission. This must upset Ford, so to prove that the Focus is a fuel-sipping hatch regardless of its options, the Blue Oval organized a media drive in Romeo, MI recently.
Ford engineers had automotive industry reporters drive the Elantra at a steady 45 miles per hour around its 2.5-mile track in Romeo. Then, reporters hopped in a Focus (one not equipped with the SFE package) and lapped the track at the same speed. Ford says all conditions were equal and that an engineer in the backseat of each vehicle monitored fuel economy.
After dozens of drives, the results showed that the average fuel economy of the Focus was 40.4 mpg versus the Elantra's average of 37.8 mpg. So, Ford seems to have proved that, when it comes to fuel economy, the Focus is more efficient at a steady 45 mph than the Elantra. Do these results matter in real-world driving? We haven't a clue.
Ford engineers had automotive industry reporters drive the Elantra at a steady 45 miles per hour around its 2.5-mile track in Romeo. Then, reporters hopped in a Focus (one not equipped with the SFE package) and lapped the track at the same speed. Ford says all conditions were equal and that an engineer in the backseat of each vehicle monitored fuel economy.
After dozens of drives, the results showed that the average fuel economy of the Focus was 40.4 mpg versus the Elantra's average of 37.8 mpg. So, Ford seems to have proved that, when it comes to fuel economy, the Focus is more efficient at a steady 45 mph than the Elantra. Do these results matter in real-world driving? We haven't a clue.
I would still take an Elantra any day of the week over a freaking Focus!
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The new focus isn't that bad... and I still think the new elantra looks like a fish.. Ehhh.... add to that the dumbEthrottle on hyundai sticks and Im not going to dog on the blue oval. Good for ford for not sucking to much. The old foci was a turd.
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Next let's see what gear each car used for the test . . . and the tire pressures, etc.
Stuff like this is easy enough to rig for the dupes. Both cars get what used to be astonishingly high fuel economy.
Stuff like this is easy enough to rig for the dupes. Both cars get what used to be astonishingly high fuel economy.
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Yes, because we all drive at exactly 45mph in a 2.5mi track all day long. Yes indeed.
Way to have a non-biased, non-set up "test", Ford. Now get them on the roads for awhile - interstate, city, spirited driving, grandma driving, etc. Then see who wins. That's like having an mpg test between the Prius and the Tiburon while doing 110mph. I'd bet the Tiburon is going to be just about the same as the Prius. (Granted the Prius can't even go over 100mph, so it's probably a moot test anyhow...)
All that being said, I love it that Ford is trying to prove they're better than someone else (Hyundai). That means they already acknowledge that the Elantra is better, and they're just trying to catch up. That's one of the laws in the 22 Immutable Laws of Marketing - "Be the first". Hyundai took that title, and there's no way Ford can ever catch up to it. Hyundai's challenge wasn't beating another car company. Their challenge was passing the 40mpg mark, which they did. Now nobody else can do that, they all have to "beat Hyundai's mpg".
Hyundai!
Way to have a non-biased, non-set up "test", Ford. Now get them on the roads for awhile - interstate, city, spirited driving, grandma driving, etc. Then see who wins. That's like having an mpg test between the Prius and the Tiburon while doing 110mph. I'd bet the Tiburon is going to be just about the same as the Prius. (Granted the Prius can't even go over 100mph, so it's probably a moot test anyhow...)
All that being said, I love it that Ford is trying to prove they're better than someone else (Hyundai). That means they already acknowledge that the Elantra is better, and they're just trying to catch up. That's one of the laws in the 22 Immutable Laws of Marketing - "Be the first". Hyundai took that title, and there's no way Ford can ever catch up to it. Hyundai's challenge wasn't beating another car company. Their challenge was passing the 40mpg mark, which they did. Now nobody else can do that, they all have to "beat Hyundai's mpg".
Hyundai!