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McDonald's Breakfast All Day Could Happen, CEO Says

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Old Apr 29, 2013 | 12:47 PM
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Default McDonald's Breakfast All Day Could Happen, CEO Says

http://www.huffingtonpost.com/2013/0...p_ref=business



Consumers can expect one of the world's largest restaurant chains to look very different in the future, with new menu items, delivery services, loyalty programs, and maybe even all-day breakfast options. McDonald's President and CEO Don Thompson, in a wide-ranging interview with CNBC's "Squawk on the Street" offered a peek into the future of the fast-food chain.



When asked whether there was potential for McDonald's to serve breakfast all day, Thompson replied: "Yes, we would consider it. We have the focus on our existing menu, but we have looked at breakfast across the day. We have it in some markets around the world."



He added that the McDonald's has looked at some "innovative ways" to expand breakfast hours for customers. "I think we'll be seeing some of those things in the near future," Thompson.



The company is also experimenting with delivery services in in some countries "in a big way," as well as in densely populated areas in the U.S. Thompson said that "delivery is a big, big opportunity, particularly in areas where you don't have drive-throughs."



Rival Burger King Worldwide began offering delivery in Washington, D.C., early last year, and has since expanded the service to Chicago, Houston, Los Angeles, Miami, New York City, and San Francisco.



Despite being "a little bit late" to embrace mobile services, Thompson sees this being a major component of McDonald's in the future. "We have tests already all around the world, making steps and strides to experiment both in mobile payments and consumer engagement with the company," he said.



On the potential of a customer "rewards loyalty program," Thompson said he "loves the idea," adding that "we might see something like that in the future."



With approximately 160 items on the global pipeline, Thompson said that this will help drive McDonald's growth, driving traffic and same store sales. Many of the new products seen by American consumers, such as the Blueberry Pomegranate Smoothie or the Fish McBites were originally successful products abroad and were adapted for the U.S. market.



The company effectively uses these foreign markets to test new products to offer the global consumer a more diverse range of menu options.



One customer that McDonald's particularly focused on is millennials, the generation that is coming of age during the digital revolution. With taste preferences shifting towards healthier options and more complex flavors within this group, Thompson said that new items like the wraps and smoothies added to the new menu were key in meeting these new demands. "Tastes have been changing and it's just that we as McDonald's have continued to evolve," he said.


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Old Apr 29, 2013 | 02:40 PM
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It's been a little idea of mine to run an independent mcdonalds delivery service one day. Ah well.









I don't get why there's all this demand for breakfast menu though. Microwaved bacon and fake eggs with shitty as f*ck rolls and overpriced hashbrowns
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Old Apr 29, 2013 | 03:12 PM
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'MURICA
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Old Apr 29, 2013 | 04:51 PM
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I LOVE McD's breakfast. I would support all day breakfast.
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Old Apr 29, 2013 | 05:09 PM
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Now if only McDonalds would come out with a breakfast menu that isn't terrible. Everything they have is boring and expensive.
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Old Apr 30, 2013 | 02:11 AM
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Originally Posted by wheel_of_steel
I don't get why there's all this demand for breakfast menu though.


I am giong to assume you have never tried the deliciousness known as the Mcriddle!
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Old Apr 30, 2013 | 12:59 PM
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It tastes like synthetic sponge drizzled in synthetic maple syrup substitute.
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Old Apr 30, 2013 | 03:47 PM
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I like the sausage McMuffin with NO egg, with a hashbrown and an oj.



mmmmmm sausage!!!
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Old Apr 30, 2013 | 03:52 PM
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Originally Posted by 187sks
It tastes like synthetic sponge drizzled in synthetic maple syrup substitute.


^^^ +1 TOO THAT!



Mcdonalds-fat-kids-first.png
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Old Apr 30, 2013 | 03:56 PM
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Originally Posted by 187sks
It tastes like synthetic sponge drizzled in synthetic maple syrup substitute.


Who knew synthetic sponge could taste so delectible!?!
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