Volvo promises deathproof cars by 2020
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Volvo promises deathproof cars by 2020
Volvo has made a shocking pledge: By 2020, no one will be killed or seriously injured in a new Volvo car or SUV
In an attempt to take sales away from BMW and Mercedes in the luxury market has made the bold claim that no one will be killed or seriously injured in their cars starting in 2020. Safetyis one of the defining factors of a luxury car and consumers are willing to pay more for a safer car. With this pledge Volvo is stamping their authority on the luxury market and reminding everyone of their legacy of safety.
1959 – three-point safety belt
1972 – rearward-facing child safety seat
1991 – side impact protection
1998 – whiplash protection system
1998 – inflatable curtain
2002 – rollover protection system
2003 – blind spot information system
2010 – pedestrian detection with full auto brake
http://money.cnn.com/2016/01/20/luxu...020/index.html
Now the question is, can Volvo live up to this claim in 4 years or this an attention grab that they have no intention of following through on?