Production has officially begun on the Starz original series Ash Vs. Evil Dead - the TV adaptation of the cult horror franchise from original creators Sam Raimi, and star Bruce Cambell. Shooting has begun down in New Zealand for the first 10-episode season, featuring Campbell reprising the role of Ash - now an aging, traumatized lothario ever fearful of return of the dastardly Deadites who've been dormant for decades.

Now, after 30 years, the "Evil" is rising once again. Is it Ash's fault that the Deadites are back?

"Of course," laughed Sam Raimi.