Hyundai Equus on track for States in 2010, name still undecided
01-07-2010, 09:28 AM
#1
Senior Member
Thread Starter
Join Date: Feb 2008
Location: The News Room
Posts: 9,188
Likes: 0
Received 0 Likes
on
0 Posts
Vehicle: Hyundai
Hyundai Equus on track for States in 2010, name still undecided
Filed under: Sedan, Marketing/Advertising, Hyundai, Luxury, South Korea
Hyundai Equus - Click above for high-res image gallery
Hyundai spokesman Dan Bedore has confirmed to Autoblog that while a version of its home-market Equus is on the way to North America in 2010, the Korean automaker still hasn't decided what the car will be named when it arrives. The high-end sedan may carry the horse-inspired KDM appellation, or perhaps even its Middle East moniker, Centennial, but other nameplates remain under discussion. And although Bedore declined to offer any specific possibilities, when pressed, he did admit that the company hasn't ruled out anything with the word "Genesis" in its title, a move that would seemingly be appropriate given that the model has more than a few Genesis Sedan genes in its genetic blueprint. Such a strategy would also seem to be consistent with a rumored plan to separate Hyundai's pricier offerings within brand showrooms. Genesis Prestige or Genesis Supremacy, anyone?
The rear-drive, V8 luxury sedan is on track for arrival in the second half of this year, and while it will be essentially identical to the Korean Equus, small visual differences like alloy wheel patterns and perhaps the absence of the domestic car's prominent hood ornament (shown above) are also likely. No word yet on specific changes to the car's underpinnings, but Bedore tells us that we "can expect some adjustments to things like suspension damping and steering tuning for the U.S. market."
A Korean-spec Equus will be on display at next week's North American International Auto Show in Detroit, but no further announcements regarding the car are scheduled.
Gallery: Quick Spin: Hyundai Equus
Hyundai Equus on track for States in 2010, name still undecided originally appeared on Autoblog on Thu, 07 Jan 2010 11:28:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments
View the full article
Hyundai Equus - Click above for high-res image gallery
Hyundai spokesman Dan Bedore has confirmed to Autoblog that while a version of its home-market Equus is on the way to North America in 2010, the Korean automaker still hasn't decided what the car will be named when it arrives. The high-end sedan may carry the horse-inspired KDM appellation, or perhaps even its Middle East moniker, Centennial, but other nameplates remain under discussion. And although Bedore declined to offer any specific possibilities, when pressed, he did admit that the company hasn't ruled out anything with the word "Genesis" in its title, a move that would seemingly be appropriate given that the model has more than a few Genesis Sedan genes in its genetic blueprint. Such a strategy would also seem to be consistent with a rumored plan to separate Hyundai's pricier offerings within brand showrooms. Genesis Prestige or Genesis Supremacy, anyone?
The rear-drive, V8 luxury sedan is on track for arrival in the second half of this year, and while it will be essentially identical to the Korean Equus, small visual differences like alloy wheel patterns and perhaps the absence of the domestic car's prominent hood ornament (shown above) are also likely. No word yet on specific changes to the car's underpinnings, but Bedore tells us that we "can expect some adjustments to things like suspension damping and steering tuning for the U.S. market."
A Korean-spec Equus will be on display at next week's North American International Auto Show in Detroit, but no further announcements regarding the car are scheduled.
Gallery: Quick Spin: Hyundai Equus
Hyundai Equus on track for States in 2010, name still undecided originally appeared on Autoblog on Thu, 07 Jan 2010 11:28:00 EST. Please see our terms for use of feeds.Permalink | Email this | Comments
View the full article
