Filed under: Sedans/Saloons, Hyundai




We've seen plenty of spy shots and teasers showing Hyundai's new flagship luxury sedan, the Equus. These, however, are the first official images of the big South Korean luxury car that appear to be from an actual brochure. The Equus is about 7 inches longer, 1.5 inches wider and has a wheelbase nearly 4.5 inches longer than the Genesis, but will launch in South Korea using the same 3.8L V6 and 4.6L V8 currently used by Hyundai's large sedan in the U.S. A more powerful 5.0L V8 producing upwards of 420 horsepower will also reportedly be offered sometime after launch.

If the Genesis is aimed at the BMW 5 Series and Mercedes-Benz E-Class, then the Equus has its sites set squarely on vehicles like the 7 Series, S-Class and Lexus LS460. It is still not known whether Hyundai will sell the Equus in the U.S., though with a base price of 130,000,000 South Korean won (about $93,471 USD), it would be the automaker's most ambitious U.S. offering by far. Hyundai is no doubt watching sales of the Genesis very closely to see if the brand can hold its own in the image-obsessed luxury segments, and early signs in terms of sales and critical success are positive. Whether or not that means the U.S. is ready for such an expensive Hyundai remains to be seen.

Gallery: 2010 Hyundai Equus


[Source: The Car Blogger]Continue reading Hyundai Equus: First official images hit web

Hyundai Equus: First official images hit web originally appeared on Autoblog on Tue, 17 Feb 2009 12:28:00 EST. Please see our terms for use of feeds.

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Filed under: Sedans/Saloons , Hyundai Click above for high-res gallery of the Hyundai Equus There's been a deluge of pictures of the Hyundai Equus surfacing in the last few days, and new official images have turned up that give us a glimpse both inside and out. The new exterior shots show off two different grille treatments, with the V6 models get Genesis-esque horizontal slats, while V8 models use vertical elements. A straight-on side view also shows off the size of this big sedan -- it's a long wheelbase with lengthy rear doors, a true executive sedan in size and style. Inside, the appointments appear luxurious and comprehensive, ready to take on the big guns from Lexus, Mercedes, BMW and Audi. Hyundai's saying that it looked past its usual practice of engineering a vehicle to a price point and just went for broke with this new Equus to make it truly great. The proof of the pudding is in the eating, and plans are underway to bring the model to the North American market, possibly...(read more)

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I like the pics here.

I like the Equus more than the Genesis Sedan I think, although they did a good job of making them way different. Unless Hyundai sold it here starting at $55k or less I doubt it would sell though. Since they're making it already it might be worth going through the process of certifying the car for sale here to make a Genesis seem more affordable and to pick up some people who need a great full size luxury sedan but aren't total brand whores. It's good timing considering the current economic situation. People will find themselves in the situation of choosing between an older used Lexus or Mercedes, or a Lexus or Mercedes that's not a large luxurious car, or a wonderful new Hyundai equivalent. Hmm...