NEW YORK, October 10, 2012 - Kia Motors America (KMA) has teamed up with DC Entertainment and RIDES magazine to create a brooding, Batman-inspired Optima that goes on display this week at the Time Warner Center and signals the beginning of a 10-month partnership based on the iconic characters that make up the Justice League.

View the full article

 

I wonder what brainstorming scenario was like at the KIa idea table.



Kia Chairman: "So everyone, what did you write down for your ideas concerning the 2013 Kia Motors DC Comics partnership? Yes Paul?"



Paul: "...Batman."



Kia Chairman: "That's PURE GENIUS. WHAT A MASTERPIECE. ACCEPTED! Paul you are THE MAN."



[Paul gets a raise.]

 

Paul stole my idea