Filed under: Detroit Auto Show, Performance, Marketing/Advertising, Videos, Hatchback, Hyundai, Toys/Games







The Hyundai Veloster Turbo is quite the nimble runabout. So much so that you may say it has "toy car" characteristics. Well Hyundai has taken that notion in a creative direction, creating a stop-motion race made of Legos. It is a between a Lego-ized Veloster, and a nondescript racer of the blocky persuasion.



The video is in celebration of the latest version of the iPhone and iPad driving game Asphalt 7: Heat. The game has been available on iTunes since June 21 of this year. As part of the promotion for this game, Hyundai is running a competition that began yesterday, and goes through Sunday, November 25. The winner of this competition will win a trip to Korea, to check out Hyundai's headquarters, as well as a trip to the 2013 North American International Auto Show in Detroit. A Korean factory and Detroit in January? Sign us up!



As for the video promo, it makes for some pretty exciting racing, incorporating elements from the Asphalt 7 game, such as N2O and cash icons, not to mention a sweet jump. In all, its a pretty entertaining stop-motion Lego video. Asphalt 7 is the first in the series that is available for both iPhone and iPad, and this video really makes want to check it out!Continue reading Hyundai Veloster Turbo goes Lego racing



Hyundai Veloster Turbo goes Lego racing originally appeared on Autoblog on Tue, 20 Nov 2012 19:15:00 EST. Please see our terms for use of feeds.

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Anybody play this yet? Looks pretty cool!



http://www.youtube.com/watch?v=7_RLBTpUPi0



http://www.youtube.com/watch?v=vpQnWQYoRSg