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ab-b Hyundai exec admits company studying pickup, no foolin'

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Old 04-01-2013, 04:11 PM
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Default ab-b Hyundai exec admits company studying pickup, no foolin'

Filed under: Truck, Work, Hyundai, South Korea







Automotive News reports Hyundai may be considering jumping into the US pickup market. Lee In-cheol, ice president of international sales, says the company's product planners and engineers are currently trying to determine what size pickup would be best for our market. Currently, the automaker has no plans to build a truck, but Lee says that hasn't stopped US dealers from asking the company to produce one. The US and South Korea signed a free trade agreement that took effect in 2012 that removes the so-called Chicken Tax from South Korean imports in seven years.



That means that Hyundai or Kia could import a foreign-built truck without incurring the 25 percent tax on the vehicle's value after 2021. Even so, Hyundai isn't committed into jumping into the US full-size pickup market. Instead, the company may build a smaller truck designed to compete in emerging markets.



We've been hearing word about Hyundai's pickup musings for years now, including a rumored partnership with Chrysler to produce Ram-based trucks, but so far, nothing has come of it.Hyundai exec admits company studying pickup, no foolin' originally appeared on Autoblog on Mon, 01 Apr 2013 18:00:00 EST. Please see our terms for use of feeds.



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Old 04-01-2013, 11:06 PM
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It'll be an amerifat pickup trerk though. Chrome, 4x4, 12 cupholders, no ground clearance, leather etc



Old 04-10-2013, 06:31 AM
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I'd love to see a Hyundai truck on US soil but it wont do well in terms of sales. Too many die hard Ford and GM/Chevy fans that will stick to those brands for trucks.
Old 04-10-2013, 08:18 AM
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Diesel 1/2 ton or don't bother. Rest of the market is saturated.
Old 04-11-2013, 01:14 PM
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Or very small.




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