ab-b Honda scores big in Automobile Advertising of the Year Awards [w/videos]
01-15-2014, 03:15 PM
#1
Senior Member
Thread Starter
Join Date: Feb 2008
Location: The News Room
Posts: 9,188
Likes: 0
Received 0 Likes
on
0 Posts
Vehicle: Hyundai
ab-b Honda scores big in Automobile Advertising of the Year Awards [w/videos]
Filed under: Detroit Auto Show, Marketing/Advertising, Videos, BMW, Honda, Hyundai, Toyota, Fiat
This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.Continue reading Honda scores big in Automobile Advertising of the Year Awards [w/videos]
Honda scores big in Automobile Advertising of the Year Awards [w/videos] originally appeared on Autoblog on Wed, 15 Jan 2014 17:15:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments
View the full article
This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.Continue reading Honda scores big in Automobile Advertising of the Year Awards [w/videos]
Honda scores big in Automobile Advertising of the Year Awards [w/videos] originally appeared on Autoblog on Wed, 15 Jan 2014 17:15:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments
View the full article
