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Chrysler and Jeep Brands Drop "HEMI"

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Old 07-08-2010, 06:44 AM
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Default Chrysler and Jeep Brands Drop "HEMI"

http://online.wsj.com/article/SB1000142405...3940667038.html

Dodge and Ram, which already have the muscle car/muscle truck image will keep the name in marketing materials and on the rumps of the appropriate vehicles, while Chrysler and Jeep will ditch the name.





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