Hyundai Aftermarket - Hyundai Unveils Equus at NYAS

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<div class='quotetop'>QUOTE </div><div class='quotemain'>Hyundai challenged the world’s top premium-car makers today with the introduction of the all-new 2011 Equus, a full-fledged executive-class luxury sedan, at the New York International Auto Show.

The South Korean automaker aims its new flagship to compete with the best luxury sedans in the world on all levels including amenities, performance, advanced technologies, design and ownership experience when it arrives at select Hyundai dealerships late this summer, according to Hyundai.

Equus will be fully loaded with luxury features and ammenities, Hyundai says. (Photo: Hyundai)
Equus will be priced at $50,000 to $60,000, a premium price tag but also one that undercuts such competitors as Lexus LS 460 and Mercedes-Benz S550.

“Equus takes Hyundai’s formula for intelligent luxury to a new level,” said John Krafcik, president and CEO, Hyundai Motor America. “We’ve applied the lessons in engineering excellence we’ve learned with Genesis to the Equus, while adding a new level of customer experience that will further differentiate our take on luxury from the traditional premium brands.”

Equus broadens Hyundai’s lineup of premium vehicles and, like Genesis, is built on Hyundai’s rear-wheel-drive architecture. It is powered by the award-winning 4.6-liter Tau V8, producing an estimated 385 horsepower using premium fuel and 378 horsepower using regular fuel.

Hyundai touts the Equus on-board technology that rivals more expensive luxury sedans, such as lane-departure warning system, electronic air suspension, smart cruise control and a Lexicon audio system.

When Genesis was introduced, Hyundai said that its rear-wheel-drive architecture would spawn more products in other segments. Equus is the third of those products, this time riding on a lengthened Genesis chassis.</div>