Report: Hyundai Genesis lines building sales momentum, still not at original goals
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Report: Hyundai Genesis lines building sales momentum, still not at original goals
http://www.autoblog.com/2010/11/23/r...-not/#thankYou
When Hyundai introduced the Genesis Sedan, the enthusiast community took notice. Then the Genesis Coupe came to the party with less luxury but with a double dose of dynamic driving characteristics. Hyundai was initially hoping that the well-received, rear drive vehicles would sell at a rate of 40,000 to 50,000 units per year, but Team Genesis hit the market just in time for the global auto market meltdown, so sales haven't exactly gone according to the script. In 2009, Hyundai sold 21,889 copies of the models, but as the market has improved, so, too, have range's fortunes.
Hyundai has already sold over 23,000 copies of its halo car twins (fraternal), with three months left in the year. That's a big jump in sales; one that has led to the Coupe and Sedan capturing year-over-year sales increases for 16 straight months. That's fairly impressive, and you can't discount that feat based on the fact that the Coupe entered the market in early 2009 when auto sales were at their bleakest. Why? Genesis sales are up 49 percent in October alone, and less marketing money has been expended than was leveraged in 2009.
And then there's the icing on the Genesis cake. Automotive Lease Guide predicts that the V8-powered Genesis Sedan will be worth 36 percent of MSRP after five years of ownership, besting the BMW 5 Series and Mercedes-Benz E-Class. So while it's true that the Genesis range still isn't selling at 50,000 units per year like company execs had originally hope, auto sales are continuing to edge upward, and Hyundai's premium offerings are on a definite upswing.
Hyundai has already sold over 23,000 copies of its halo car twins (fraternal), with three months left in the year. That's a big jump in sales; one that has led to the Coupe and Sedan capturing year-over-year sales increases for 16 straight months. That's fairly impressive, and you can't discount that feat based on the fact that the Coupe entered the market in early 2009 when auto sales were at their bleakest. Why? Genesis sales are up 49 percent in October alone, and less marketing money has been expended than was leveraged in 2009.
And then there's the icing on the Genesis cake. Automotive Lease Guide predicts that the V8-powered Genesis Sedan will be worth 36 percent of MSRP after five years of ownership, besting the BMW 5 Series and Mercedes-Benz E-Class. So while it's true that the Genesis range still isn't selling at 50,000 units per year like company execs had originally hope, auto sales are continuing to edge upward, and Hyundai's premium offerings are on a definite upswing.
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From: ɯooɹpǝq ɹnoʎ
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The Sedan isn't selling because Hyundai is so new to the target demographic. Nobody was eager to run out and buy a $50,000 Hyundai. Can you blame them for being at least skeptical?
Also, for the Coupe, it just isn't easily available. In the greater Nashville area, I was only able to find a handful of Coupes for sale. Not the engine or packages I wanted, and I wasn't about to buy the Lime Rock Green or the yellow they offered. A better choice of colors would have skewed the numbers quite a bit: a deeper red, a better blue, and no green.
I couldn't find my choice within 500 miles of Nashville (we have EIGHT states that border TN!!), and I finally found one that I would buy (not my first color/package choice) but I had to wait a week before it was even delivered to a dealership - 220 miles away! So yes, sales are down, but obviously production is as well. Demand drives production I'm sure, but some people won't wait a couple weeks to buy a car, sight unseen. They'll go across the street and buy a Mustang or Camaro instead.
I do like the articles I've been reading recently - Hyundai is retaining it's value, and it's getting a little attention.
Also, for the Coupe, it just isn't easily available. In the greater Nashville area, I was only able to find a handful of Coupes for sale. Not the engine or packages I wanted, and I wasn't about to buy the Lime Rock Green or the yellow they offered. A better choice of colors would have skewed the numbers quite a bit: a deeper red, a better blue, and no green.
I couldn't find my choice within 500 miles of Nashville (we have EIGHT states that border TN!!), and I finally found one that I would buy (not my first color/package choice) but I had to wait a week before it was even delivered to a dealership - 220 miles away! So yes, sales are down, but obviously production is as well. Demand drives production I'm sure, but some people won't wait a couple weeks to buy a car, sight unseen. They'll go across the street and buy a Mustang or Camaro instead.
I do like the articles I've been reading recently - Hyundai is retaining it's value, and it's getting a little attention.
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From: Washington D.C.
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a deeper red, a better blue, and no green.
I completely agree! The old Hyundais had proper color choices for their time. I loved the classy dark blue, dark green, dark red, and dark purple colors they originally offered. Then they sort of spiced them up to happier ones I suppose.
I think that besides value, one major skeptic point of view is they know Hyundai dealerships will treat them like garbage and not like paying customers. Hyundai dealer quality = low class street swindlers. I'm sure it's not the same for Toyota, Honda, or BMW, so people are swayed more towards them no matter what the value of the car is.
Hyundai have always been known for providing as little as possible to their customers and employees, while delivering a competitive product.