Remember kids, dont jerk and drive
12-16-2014, 01:09 PM
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Remember kids, dont jerk and drive
http://kdvr.com/2014/12/13/south-dak...rive-campaign/
PIERRE, S.D. — South Dakota is canceling its successful “Don’t Jerk and Drive” ad campaign after complaints that the double entendre is inappropriate.
That public safety campaign, intended to warn winter drivers against jerking the steering wheel on slick roads, has achieved its goal of engaging thousands of people, the Argus Leader reported. More than 16,000 people saw the #DontJerkAndDrive campaign on Twitter in its first week, and page views at the related Facebook page have jumped to almost 30,000 since the campaign launched, outperforming previous public safety campaigns 25 to 1.
However, the Department of Public Safety is killing the campaign after complaints about the possible sexual connotation of the term “jerk.”
“I decided to pull the ad,” DPS secretary Trevor Jones told the newspaper. “This is an important safety message and I don’t want this innuendo to distract from our goal to save lives on the road.”
Earlier, DPS officials behind the campaign had said the double meaning was done on purpose as part of an effort to reach young males
That public safety campaign, intended to warn winter drivers against jerking the steering wheel on slick roads, has achieved its goal of engaging thousands of people, the Argus Leader reported. More than 16,000 people saw the #DontJerkAndDrive campaign on Twitter in its first week, and page views at the related Facebook page have jumped to almost 30,000 since the campaign launched, outperforming previous public safety campaigns 25 to 1.
However, the Department of Public Safety is killing the campaign after complaints about the possible sexual connotation of the term “jerk.”
“I decided to pull the ad,” DPS secretary Trevor Jones told the newspaper. “This is an important safety message and I don’t want this innuendo to distract from our goal to save lives on the road.”
Earlier, DPS officials behind the campaign had said the double meaning was done on purpose as part of an effort to reach young males
